RAD Card Marketing Guide

We highly recommend using this Marketing Guide on your mobile device so you can easily save photos, copy text, and paste directly into your social media apps!

 

What’s in the RAD Marketing Guide for Businesses?

1.     Designed images to save on your phone and share on social media 

2.     Customizable captions for your social media posts

3.     The “RAD Card Accepted Here” logo for you to apply to your own images

4.     Instructions and resources on how to apply a logo to your own images

5.     Helpful pointers on how to use social media to market your business and RAD Card

6. Printable PDF window sign

 

Printable Window Sign

 

Tap image to view printable PDF of window sign

 
 

Ready-To-Go Social Media Images

press and save to your camera roll

Instagram & Facebook Captions:

Copy/paste into your social media posts or keep stored in your notes for future use

 

Basic educational caption:

Have you heard of the RAD Card? It’s a local gift card that doubles in value the moment you buy it! We know it sounds too good to be true, but it’s not! Thanks to a wild, turbulent year of COVID and all of its terrible effects, relief funds have been put towards supporting the small, local shops like ours that keep communities alive. It’s also a trusted program, invented right here in the Central Valley by nonprofit Downtown Modesto Partnership to help their own downtown businesses before local leaders saw it as a great solution for our business community, too!  ⁣

Using funds donated by our county and local donors, what you load onto the app is doubled, dollar-for-dollar, so that $25 becomes $50, $50 becomes $100, and up to $100 becomes $200 in dollars for whatever you enjoy treating yourself to downtown! ⠀⁣

This contactless payment app is also safe. A unique QR code is linked to your account and it can be scanned by participating businesses when it’s time to pay. You can even tip your server with it! ⠀⁣

Visit TheRadCard.com to learn more or simply download the RAD Card app in the App Store or Google Play. ⁣⠀

Business Caption 1:

Good news! We are officially accepting the RAD Card.⠀⁣

What’s the RAD Card? It’s a contactless gift card that doubles whatever amount you choose, up to $100.00, all thanks to funding from our county leaders! It’s intended to support small, locally owned businesses like ours after a really tough year. It’s also a trusted program, invented right here in the Central Valley by nonprofit Downtown Modesto Partnership to help their own downtown businesses before local leaders saw it as a great solution for our business community, too! ⠀⁣

The RAD Card can be used at restaurants, small retailers and personal care services listed on the app which is free to download in the App Store or Google Play. Just look up “RAD Card” and download! ⁣

Now you can stretch your spending dollar and feel good because you’re not only shopping small, you’re shopping well! ⠀⁣

To learn more, visit theradcard.com or simply download the RAD Card app!⁣⠀

Business Caption 2:

We’re coming out of a rough year, so here’s a special treat to stretch your dollar and help you feel like things are a little more “normal” for a change: ⠀⁣

We are now accepting the RAD Card, a special app that doubles in value the moment you buy it thanks to relief funding from our county leaders! ⠀⁣

Simply go to Google Play or the App Store and download RAD Card. Next, purchase your RAD Card in denominations of $25, $50, and up to $100 and watch the dollar-for-dollar match happen before your eyes. A $100 purchase means you will have $200 total to spend. ⠀⁣

Next, have fun with it! The RAD Card is contactless spending, so you can feel safe and happy about supporting small businesses that, in turn, support your community. ⠀⁣

To learn more, go to theradcard.com or simply download the RAD Card app!⁣⁣

Business Caption 3:

Pssst—we accept the RAD Card here! Don’t know what the RAD Card is? ⠀⁣

It’s an app that was created locally by a nonprofit and uses relief funds to boost small businesses AND stretch your spending dollar after a rough year! You can buy either $25, $50, $75 or up to $100 on the RAD Card and have it instantly doubled in value. ⠀⁣

It’s like a gift card for your favorite local businesses but it’s completely mobile-based and contactless, perfect for keeping your hands clean and safe. Use the app at locally owned restaurants, retailers and personal care services. ⠀⁣

Go to TheRadCard.com to learn more or simply download and use the app by searching RAD Card in the App Store or Google Play.⁣

Community Champion Caption:

RAD news! We are officially launching the RAD Card in our community! The RAD Card is a local nonprofit innovation using relief funds to boost our locally owned small businesses by not only doubling your spending dollars but also by boosting shop-local traffic as the economy recovers from the pandemic.⁣

⁣

Simply go to Google Play or the App Store and download RAD Card. Next, purchase your RAD Card in denominations of $25, $50, and up to $100 and watch the dollar-for-dollar match happen before your eyes. A $100 purchase means you will have $200 total to spend. ⁣

⁣

Visit TheRadCard.com to learn about which shops are accepting RAD Card or simply download the RAD Card app in the App Store or Google Play.⁣

Modesto Business Caption:

Happy to announce the latest release of RAD Card funding from City of Modesto is now live! We are accepting the RAD Card here, so load up your RAD apps and come see us! ⁣

⁣

What is the RAD Card? It was originally a downtown Modesto innovation paired with economic relief funds, all aimed at doubling your dollars to help you support the small, local shops who make our community strong. Now, the gift card app has been expanded and another round of dollar-for-dollar match funds are available. Buy $25, get another $25. Buy $50, get another $50. Buy 100, get another 100. $00 is the max per person, so hurry up and get yours before this sells out. ⁣

⁣

Already used the RAD Card? That’s okay! It’s yet another chance to take advantage of the dollar-for-dollar match and show some love to your favorite shop-small spots. Just check your RAD app for live updates as new businesses enroll. ⁣

 

How to add the RAD logo to your own photo

so you can still look like yourself while telling customers that you accept the RAD Card

Make a logo photo from your smart phone:

  1. Download an easy editing app such as Logolicious from Google Play or the App Store

  2. Hold your finger down on the white space below. There’s an invisible, white-colored image hiding there for you to save!

    *note, when you save this image to your phone’s camera, your screen may appear all white until you tap on it. The logo image is white but the background is actually transparent, as illustrated in the photo above.

  3. Open your editing app (e.g. Logolicious)

  4. Upload the RAD logo to the editing app

  5. Select the picture you want from your photo library

  6. Add the RAD logo and adjust size, placement, etc.

  7. Download and done! It’s ready for social media

Make a logo Photo in Instagram Stories. easy!

  1. Go to the RAD logo in your camera roll and copy it to your clipboard

  2. Open your Instagram app and tap on the Your Story icon

  3. Select the photo or video you want to use from your camera roll

  4. Hold your finger down on the image until the copy/paste option pops up

  5. Tap “Paste” and have fun!

This is the bottom of the section we were telling you about. The RAD logo is right above this text!

 

Digitize Downtown: The Basics of Social Media Marketing

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